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Time marketing
Time marketing is the research of timing in releasing a new product to the market.
==Introduction==
In marketing there are different approaches to the introduction of a (new) product into the market. Marketers always try to create a segmentation of the market in order to focus their product offering. Segmentation can be done on demographic, behavioral, or other bases. According to this segmentation, different options of differentiation ''vis-à-vis'' the competition get evaluated and implemented. This is called positioning of the product. McCarthy’s 4 marketing P’s, product, placement, promotion and pricing are repeatedly used to create good combination of product features at the right price, distributed via preferred distribution channels and combined with an appealing promotion.
One important aspect tends to be forgotten in this quadrangle: purchase timing behaviour or simply, timing aspect. Time marketing researches and gives guidelines on when to position a product in the market. Not only competition but also to absolute time frames in a consumer’s life are considered. Examples below will illustrate.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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